About Us

A small store, run by people

Chic Era is an independent online womenswear store based in Estonia. We are not a warehouse with a thousand staff. We are a small operation choosing pieces we would wear ourselves, and shipping them across Europe and beyond.

What we sell

Modern, wearable womenswear built around the two pieces that do the most work — coats and boots. The right outer layer and the right pair of boots carry an outfit on their own, so that is where we put our attention.

Around them sit the things that finish a look: tops, skirts, denim, matching sets, bags and jewellery.

How we price

Fashion should not require a decision about rent. Most of what we sell sits between €20 and €70, and shipping is free on every order with no minimum spend — no basket-padding to reach a threshold, no surprise at the last step of checkout.

Honest about sizing

Our items generally run big. We say so on the product pages and in our FAQs, because we would rather you ordered the right size first time than dealt with a return. If you are between two sizes, take the smaller one.

Talk to us

Email info.chicera@gmail.com and a person will read it. We reply within 1–2 business days.

Chic Era · Estonia · chicera.store